Quai D’Orsay History | Giveaway below!
One of the most obscure Cuban Cigar brands as well as one of the most enjoyed by the cigar connoisseurs is the Quai D’Orsay with a unique name and vitola it is sure to catch your eye. But what is even more interesting about this brand is how it became to be.
Quai D’Orsay’s birth
In 1976 SEITA was the state-owned tobacco distribution company in France. They received a letter from the president of France at the time, Valéry Giscard D’Estaing. He stated that France was well known for its luxury products. France had luxury brands, luxury spirits, luxury wines, but they did not have a luxury cigar. A French Grand Luxe cigar. The Government wanted a grand cigar to be produced for France.
So SEITA took to the task of producing this cigar under the president’s request. Initially they started rolling leaves from Cameroon in France, by rolling machines. But as the project advanced the Head of Marketing at SEITA at that time, Gilbert Beloube, presented a counter project, named Quai D’Orsay, which was the street where the SEITA head office was located. He believed that in order for a cigar to be a luxury cigar it needed two things; to be hand rolled and secondly to be made from 100% Habano leaf.
Gilbert Beloube without ever stepping foot in Cuba, by courier, and with great trust and help from Tabacalera S.A. (What is now known as Habanos S.A.) was able to start the works of the brand we now know as Quai D’Orsay.
It was the first time ever that Tabacalera created a brand on request from a country. This project was one of the steps that laid down the foundations of the regional editions. Officially regional editions were launched in 2012.
Quai D’Orsay came to be as the exclusive and luxurious cigar for France, with a unique branding and naming as well as taste.
That is how a Grand Luxe cigar was born. Once exclusive for France, now a not very well known but excellent cigar. Luckily for us it can now be enjoyed all over the world.
You can find the best Quai D’Orsay Cuban Cigars at the Montefortuna Cigars shop.
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